Trackable QR Codes for Media & Campaigns
Print, OOH, and TV Attribution
Stop guessing your offline campaign ROI. Connect billboard ads, direct mail, and TV spots directly to your digital analytics dashboards with dynamic tracking codes you can update in seconds.
Trusted by leading media and advertising companies worldwide
Built for Real-World Campaigns
Instant Content Delivery
Send readers from a magazine ad straight to video trailers, podcast episodes, or web store categories.
Out-of-Home Attribution
Pinpoint exactly which highway billboard or subway poster drives traffic with custom UTM-tracked scan links.
Smart App Store Routing
Route users to the App Store or Google Play depending on their phone's operating system with a single print asset.
Interactive Direct Mail
Add dynamic codes to postcards or catalogs to distribute digital coupons, instant game access, or event RSVPs.
Real-Time Scan Analytics
Track scans by city, device, and hour. Feed your performance data directly into your analytics pipeline.
Multi-Client Management
Organize and manage tracking links across client projects using fully custom white-label tracking domains.
Engineered for Media Agencies
Campaign Attribution
- ✓ See exactly which physical placement generates traffic
- ✓ Swap target URLs instantly after printing with zero traffic loss
- ✓ Pass clean UTM metrics straight to your GA4 console
- ✓ Support high-volume TV commercial scans with fast server redirects
Agency Control
- ✓ Export clean scan reports to share directly with clients
- ✓ Group and tag tracking assets by client brand or campaign name
- ✓ Customize SVG and PNG code vectors with exact client HEX values
- ✓ Map your own custom domains so scans resolve via client branding
Where to Place Your Campaign Codes
Print Publications
Insert custom codes into magazines, newspaper ads, and event programs to track page performance.
Out-of-Home (OOH)
Track conversions on bus shelters, subway cards, and highway billboards.
Direct Mail & Flyers
Send high-converting postcard mailers with individual target codes to measure localized response rates.
TV & Video Ads
Display high-contrast vectors on streaming and broadcast video during commercials for instant viewer sign-ups.
Frequently Asked Questions
How do QR codes improve attribution for OOH billboard campaigns?
QRTRAC tracks Out-of-Home ads. By placing unique dynamic QR codes on specific billboards or transit posters, you know exactly which location drives web traffic, sign-ups, or app installs.
Can I update a QR code's destination after a magazine print run?
Yes. Our dynamic codes let you change the destination URL instantly. Even if you've already printed millions of magazine copies, you can update the link in seconds without reprinting.
What are the best practices for QR codes in TV commercials?
For TV, show high-contrast QR codes for at least 10 to 15 seconds. Use our styling tools to match your brand while keeping scannability high. Our system scales to handle traffic spikes during live broadcasts.
How does QRTRAC track ROI for multi-channel campaigns?
Our dashboard aggregates scans across print, TV, and OOH. Append UTM parameters to your destination URLs to pass clean attribution data directly into Google Analytics or your CRM.
Can I use QR codes to trigger app downloads from print ads?
Yes. Our smart app-redirect codes detect if a user has an iPhone or Android device, then send them to the correct app store instantly.
Ready to track your print and TV campaigns?
Stop guessing your offline ad performance. Start building trackable, dynamic QR codes today.
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