Create GS1 Digital Links with structured product identification such as GTINs, Batch/Lot, Serial numbers and GS1 Application Identifiers, then connect each product identity to an editable digital destination.
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A GS1 Digital Link connects structured product identification with a web-based digital destination. It upgrades the traditional barcode into a digital web address format, acting as a bridge between the physical product and its digital twin.
The Global Trade Item Number that uniquely identifies the specific physical product worldwide.
Translates the GTIN into a globally standardized web-address format that browsers can understand.
The final web location or interactive experience the consumer is seamlessly directed to when scanning.
Add the required GTIN for your product.
Add Batch/Lot, Serial and other attributes when required by your workflow.
Select supported Data Attributes or add Custom Application Identifiers.
Choose the QRTRAC domain and enter the final destination URL.
Create the Digital Link, configure and download the code, and manage it from your dashboard.
Create structured, compliant digital links directly in the QRTRAC interface using accurate product identifiers.
The required global trade item number for your product.
Optional attribute used when the Digital Link needs to identify a particular production batch or lot.
Optional attribute used for serialized product identification down to the individual item.
Additional GS1 Application Identifiers that can be added when needed.
QRTRAC provides a structured way to add Data Attributes to your digital link using GS1 Application Identifiers.
Simply select an Application Identifier from the dropdown, enter its corresponding value, and use the + Add More button for additional attributes.
If you need identifiers outside the predefined list, QRTRAC allows you to enter a custom AI identifier and its corresponding value seamlessly.
The power of dynamic routing: your physical QR code remains constant while digital destinations can evolve.
The domain used for the GS1 Digital Link (e.g., gs1.qrtrac.com).
The URL where users ultimately land to view the product's digital experience.
Note: GTIN and its qualifiers are fixed once saved, while attributes, destination, and design remain fully editable later without reprinting the physical QR code.
Keep your product links organized. View and manage all your created Digital Links including Code, GTIN, Batch / Lot, Serial, Digital Link, and Destination.
Find exactly what you need quickly with built-in search functionality for GTIN, Batch, Serial, or Name.
QRTRAC lets you download your codes directly from the interface:
Configure your QR code output precisely for digital or print use. Choose from sizes ranging from 300 × 300 to 4096 × 4096 (or custom), formats like PNG, JPEG, SVG, and WEBP, and control advanced settings like Error Correction Level, Margin / Quiet Zone, and DPI.
Start building compliant GS1 Digital Links today and future-proof your inventory for Sunrise 2027.
Connect physical products directly to digital product information on consumer packaging.
Provide rapid access to product details, manuals, instructions, and other digital resources.
Incorporate Batch/Lot information securely when your product workflow requires precise tracking.
Use serial-level product identification where item-level granularity is necessary.
Connect physical products to digital information that can be maintained and updated over time.
Support internal and external retail workflows that rely on structured product identification.
A GS1 Digital Link is particularly relevant when the QR code needs to carry structured product identification, whereas standard QR codes are meant for general URL routing.
The structured product identity (GTIN, Batch, Serial) that is globally standardized and physically printed on the product.
The final web location or landing page the user reaches upon scanning. This can be updated dynamically anytime.
Each part of the link is a GS1 Application Identifier (AI) followed by its value. Checkout scanners read the GTIN; phones open the same link as a web page on your domain.
https://id.yourbrand.com/01/09501101530003/10/LOT42/21/ABC123?15=271231QRTRAC hosts the redirects. If your product information site moves, the code already printed on the box points to the new page.
Send French-speaking shoppers to French manuals, or show a recall warning page when a specific batch fails a safety check.
Build GS1 structures without writing raw syntax. Enter your GTIN, batch and dates in simple form fields.
A technical walkthrough of the URL syntax and how resolvers route scans.
The difference between the data carrier and the data structure, explained.
How retailers and brands are preparing packaging for the Sunrise 2027 transition.
Step-by-step setup in your QRTRAC dashboard.
Use a GS1 Digital Link code for anti-counterfeit product authentication.
Serialized QR codes for EU product passport requirements.
Build structured product links with GTINs, qualifiers, Application Identifiers and editable digital destinations using QRTRAC.