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Join thousands of businesses using QRTRAC for their QR code needs
Bridge your email campaigns to physical actions — in-store redemptions, event check-ins, mobile app installs, and direct booking flows. Track every scan with UTM-ready attribution.
Join thousands of businesses using QRTRAC for their QR code needs
Proven Applications
Include a trackable QR code in a promotional email. Subscriber prints or screenshots the email, scans at the register. Each scan is tracked with scan count, date/time, and location — your email ROI becomes measurable offline.
Send event confirmation emails with a unique QR code as the ticket. Staff scan at the door. Works with any smartphone camera — no app needed for attendees. Analytics show who attended, when.
Email is read on desktop. QR code in email sends desktop readers directly to the App Store (iOS) or Play Store (Android) on their phone in one scan. No fumbling with manual search.
Add a branded QR code to your email signature linking to your booking page, LinkedIn, or digital business card. Every outbound email becomes a passive touchpoint — update the destination anytime without redesigning the signature.
Create one QR code per email campaign. UTM parameters track which email drove which scans. A/B test different CTAs, landing pages, or offers by comparing scan rates across sends.
Some subscribers print promotional emails for in-store use. QR codes ensure these printed copies are just as actionable — and trackable — as digital opens.
Include a QR code that links to a post-purchase survey, NPS form, or review request. Scan rate tells you survey awareness; combined with form completion rate, you get full funnel data.
Step-by-Step
Takes 3 minutes per campaign. Works with any email platform.
Start with your landing page URL and append: ?utm_source=email&utm_medium=newsletter&utm_campaign=[your_campaign_name]&utm_content=[qr_code]. Use Google's Campaign URL Builder or build it manually.
Paste your UTM URL as the destination. Choose a URL/Website QR type. Apply your brand colors or logo. QRTRAC wraps this in a short redirect URL that never changes.
Download the QR code as a high-resolution PNG. In your email template, embed as an <img> tag at 200px display size. Add a plain-text link fallback for image-blocking clients.
Place 1–2 words above or below the QR code: "Scan to redeem", "Scan for offer", "Save to phone". Labels lift scan rates 20–40% vs naked QR codes.
QRTRAC's dashboard shows scan count, device, OS, location, and time. Your analytics platform (GA4, HubSpot, etc.) receives UTM attribution for all sessions generated by QR scans — giving you complete end-to-end attribution.
Works With Your Stack
Via UTM parameters — works with any platform that accepts standard UTM tracking.
Answers to the most common questions from email marketers adding QR codes to their campaigns.
Yes — QR codes can be embedded as images in HTML emails. Use a high-resolution PNG (at least 200×200px) so it renders sharply on Retina/HiDPI displays. Note: many email clients block images by default, so always include a text fallback link. QR codes in email are most powerful for campaigns designed to be printed (receipts, tickets, coupons) or forwarded to mobile.
Embed your UTM parameters in the QR code's destination URL before generating the code. For example: your landing page URL + ?utm_source=email&utm_medium=newsletter&utm_campaign=spring_sale. When someone scans the code, your analytics platform (Google Analytics 4, HubSpot, etc.) receives the full attribution. QRTRAC also adds its own scan-level analytics on top, giving you both QR scan data and UTM-attributed website sessions.
The highest-value use case is bridging email to physical: include a QR code in a confirmation email that a subscriber prints and scans at a physical location (event check-in, in-store redemption, restaurant table). The second-best use case is mobile optimization: if your email is viewed on desktop, a QR code can send the reader directly to a mobile app store or mobile-optimized experience with one scan.
Yes — creating a campaign-specific QR code for each send lets you track which email (or send date, or segment) drives the most scans. With dynamic QR codes, you can also update the destination after sending without changing the code image — useful if your landing page URL changes.
Yes. A QR code in an email signature is a highly effective tactic — every email you send becomes an ambient promotion. Common uses: link to your booking page, LinkedIn profile, digital business card, or a current promotion. Keep it small (80–120px in email), add a two-word label ('Book a call', 'Connect on LinkedIn'), and link to a dynamic code so you can update the destination without redesigning your signature.
QRTRAC generates UTM-ready URLs that work natively with all email marketing platforms including Mailchimp, HubSpot, Klaviyo, ActiveCampaign, and any system that accepts UTM parameters. QRTRAC's CRM integration guide walks through setting up UTM tracking so email opens, clicks, and QR scans appear in the same attribution reports.
Close the attribution loop
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