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Join thousands of businesses using QRTRAC for their QR code needs
Get subscribers to scan and act. Track in-store coupon redemption, event check-ins, app store downloads, and booking pages right from their inbox with UTM-ready attribution.
Join thousands of businesses using QRTRAC for their QR code needs
Proven Applications
Send a coupon via email. Your subscriber prints it or opens it on their phone, then scans it at your physical cash register. You get the exact scan time, location, and redemption rate.
Send confirmation emails containing a unique check-in QR code. Event staff scan tickets at the door using any phone camera. You get live attendance updates in your dashboard.
When users read your email on a laptop, they cannot click to install an app. Add a QR code. They scan with their phone and land directly on the App Store or Google Play Store.
Add a small QR code to your daily email signatures. Link it to a digital business card, vCard download, or booking calendar. Update the destination link instantly without changing your signature.
Assign a unique QR code to each newsletter send. Compare scan rates across different segments and days to see which campaign gets people moving.
Some customers print physical order confirmations, tickets, or receipts. Keep these printouts active. A QR code lets them scan to reorder items or contact your support team instantly.
Send post-purchase emails with a "Scan to Rate" code. Users scan with their phones to launch a mobile-optimized feedback form, Google Review link, or NPS survey.
Step-by-Step
Takes 3 minutes per campaign. Works with any email platform.
Build your target URL. Add standard UTM tags like ?utm_source=newsletter&utm_medium=email&utm_campaign=black-friday to keep your traffic categorized.
Generate a dynamic QR code. Paste your UTM-tagged link into QRTRAC. We convert it into a short URL. If you need to change the destination later, you can edit it without changing the actual code image.
Download a sharp PNG file. Grab a high-resolution version and drop it into your email builder (like Klaviyo or Mailchimp). Set the display width to roughly 200px so it renders beautifully on retina screens.
Add a clear instruction. Place text right next to the code: "Scan to download the app" or "Scan for 20% off". Direct instructions increase scans.
Watch your dashboard. QRTRAC tracks the physical scan location and device type. When the user lands on your site, GA4 or HubSpot takes over, linking the scan directly to your revenue metrics.
Works With Your Stack
Via UTM parameters — works with any platform that accepts standard UTM tracking.
Answers to the most common questions from email marketers adding QR codes to their campaigns.
Yes. You can embed QR codes as images directly in your HTML templates. Use a high-resolution PNG (at least 200x200 pixels) so it looks crisp on mobile screens. Keep in mind that some email apps block images by default. Always put a clickable text link right below the code as a backup.
You add UTM tags to your destination URL before you make the code. For example, use your site link followed by ?utm_source=email&utm_medium=newsletter. When someone scans, your analytics tool (like Google Analytics 4) tracks the visit. QRTRAC also logs the scan location and device details, giving you both physical and digital tracking data.
The best use case is connecting print to digital. Think of event confirmation tickets, restaurant order receipts, or PDF product guides. Another great option is the desktop-to-mobile bridge. If a user reads your email on their computer, they can scan the code with their phone to instantly download your mobile app or load a mobile-only discount.
We recommend a unique code for each campaign. This lets you see exactly which send or email list gets the most scans. With dynamic QR codes, you can change the destination URL even after you send the email. If your landing page changes, you don't have to worry about broken links.
Absolutely. Placing a QR code in your email signature turns daily emails into lead generators. Link to your calendar booking page, your LinkedIn profile, or a vCard download. Keep the image small (under 120 pixels) and add a quick label like 'Scan to book a call'.
Yes. QRTRAC generates destination links that work with Mailchimp, HubSpot, Klaviyo, ActiveCampaign, and any other ESP. Because the codes use standard UTM parameters, your email clicks and physical scans show up together in your existing marketing dashboard.
Close the attribution loop
Get UTM-ready codes that you can update anytime. Start your free 7-day trial. No credit card required.
