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Join thousands of businesses using QRTRAC for their QR code needs
The future of retail is 2D. Transition your products to GS1 Digital Link QR codes to enable supply chain efficiency and premium consumer engagement in a single scan.
Join thousands of businesses using QRTRAC for their QR code needs
By 2027, the global retail industry will transition from traditional 1D barcodes to 2D barcodes like QR codes. GS1 Digital Link is the standard that makes this possible, allowing a single QR code to work at checkout while also serving as a gateway to digital content.
Encode GTIN, Batch, and Serial numbers for warehouse scanning.
Provide nutritional info, instructions, and sustainability data.
Meet upcoming EU Digital Product Passport requirements.
GS1 Digital Link URI Example
https://id.qrtrac.com/01/09501101530003/21/ABC123?15=241231
QRTRAC provides the infrastructure to manage millions of GS1 Digital Links across global product lines.
High-availability redirection to ensure your products always point to the right data.
Redirect scans based on language, location, or product status (e.g., recall mode).
Simplified interface for adding Application Identifiers without manual string building.
Understand the future of product identification.
GS1 Digital Link is a standard that allows barcodes to become web-enabled. It replaces the traditional 1D barcode with a 2D QR code that contains both the product identity (GTIN) and a URL, allowing it to be used for both point-of-sale scanning and consumer engagement.
The 'Sunrise 2027' initiative is a global effort to transition from 1D barcodes to 2D barcodes (like QR codes) at retail point-of-sale. This allows for more data (expiry dates, batch numbers) and better consumer transparency.
Yes. QRTRAC allows you to encode your GTIN and other application identifiers (AIs) into a compliant GS1 Digital Link URI structure, ensuring interoperability across the supply chain.
Brands can provide real-time product information, authentication, sustainability data, and promotional content through the same QR code used for logistics and retail checkout.
Join the world's leading brands in the transition to GS1 Digital Link. Start your pilot today.