Short link generator for branded, trackable links

Turn a long URL into a short link on your own domain, like go.yourbrand.com/spring. Every link comes with a QR code and click analytics, and you can change where it goes after you've shared it.

  • Free for 7 days
  • No credit card needed
  • Unlimited clicks
QR code with the QRTRAC logo for the short link qrtrac.link/Z5gi, which opens this page
qrtrac.link/Z5gi Opens qrtrac.com/generators/short-link-generator/
Scan to follow a QRTRAC short link back to this page.

Brands that trust QRTRAC

Marriott
Harvard University
Hilton
Airbnb
Shopify
Wipro
Baltimore Sun
FCB
Girl Scouts
Milspin
Gallatin AI
Symal
MBG
Mayo Clinic
DaVita
LSU
Remmers
City of Sacramento
Barnhart Crane & Rigging
NBA House

How to create a short link

Five steps. Connect your domain once and every new link can use it.

  1. 1

    Paste the long URL

    In the dashboard, choose Short Links, click Create Link and paste the page you want people to reach, starting with https://.

  2. 2

    Pick the domain

    Use QRTRAC's default short domain, or your own, like go.yourbrand.com.

  3. 3

    Set a custom slug

    Replace the random ending with words people can read and remember, like /spring-sale.

  4. 4

    Copy, or download the QR code

    Share the link in email, SMS and posts. The matching QR code is ready to style and print.

  5. 5

    Watch the clicks

    Clicks and scans report into the same dashboard. Change the destination whenever you need to.

Screenshots of each step: how to create a short link QR code.

Shared short links vs. branded short links

Any link shortener makes a URL shorter. A customized link shortener puts it on your domain, which changes how people treat it.

Shared short domainYour own domain
What people see A shared short domain and a random string, like a1b2c3. Your domain and a word they can read: go.yourbrand.com/menu.
Trust in SMS and email Some people hesitate to tap a random link from a sender they don't know. People can see the link is yours before they tap it.
If you change tools The links live on the shortener's domain, not yours. The domain stays yours, and so does the name people learn to recognize.
Printed on paper Hard to type from a flyer. Short and readable, with a QR code next to it for people who'd rather scan.

What you get with QRTRAC short links

A custom URL link shortener built for links that end up in texts, emails and print.

Where short links help

Need a page of several links instead of one? Use a list of links. Making links in bulk for print? Start from a spreadsheet with the bulk QR code generator.

What the short link service costs

Every plan starts with a 7-day free trial, custom domain included. After that:

PlanMonthly priceCustom domain
Kickoff$5+$10/month add-on
Startup (Business)$15+$10/month add-on
Business Plus$49Included

Larger plans, annual pricing and limits are on the pricing page. Comparing tools? See Bitly, Rebrandly and Short.io.

Frequently Asked Questions

How do I create a short link?
In the QRTRAC dashboard, click Create QR Code, choose Short Links and click Create Link. Paste the destination URL, pick a domain, optionally set a custom slug, then copy the link or download its QR code. Step-by-step guide with screenshots.
Can I use my own domain for short links?
Yes. Connect a subdomain like go.yourbrand.com with one DNS record and SSL is set up automatically. Custom domains work during the trial, then come with Business Plus ($49/month) or as a $10/month add-on on Kickoff and Startup (Business).
Can I change where a short link goes after I've shared it?
Yes. Every QRTRAC short link is dynamic. Change the destination in the dashboard and links already sent, posted or printed on QR codes go to the new page.
Is there a limit on clicks?
No. Paid plans don't cap scans or short-link clicks.
What can I see about the people who click?
When they clicked or scanned, their approximate country and city from the IP address, and their device, browser and operating system. You can also send visits to Google Analytics 4.
Is QRTRAC a free link shortener?
No. QRTRAC has a 7-day free trial with no credit card, then paid plans. If you only need one quick static QR code, the free QR code generator makes one without an account, but it has no short link or tracking.
Can I create short links from ChatGPT or my own software?
Yes. The QRTRAC QR Codes & Links app for ChatGPT creates short links and QR codes from a chat on Business Plus and above. Developers can use the REST API on Agency and above.
I already use Bitly. Should I switch?
Only if it helps. Existing bit.ly links keep working only through your Bitly account, so leave printed ones running and create new links in QRTRAC. How QRTRAC compares with Bitly.

Make your first branded short link

Connect your domain, shorten a link and see the first clicks come in.

Start your free trial

No credit card needed.