Interpreting Scan Data

Every dynamic QR code you create automatically routes scanners through our tracking servers, gathering robust metadata about audience behavior before securely forwarding them to the destination.

What data can you track from a QR code?

Dynamic QR codes can track the Total Scans (overall traffic), Unique Scans (individual devices), Location Data (City/Country via IP), Operating System (iOS, Android, Windows), and Time of Scan (Date/Hour metrics). Note that precise GPS location tracking requires the user to opt-in with explicit app permissions.

The Dashboard Metrics

When you log into your dashboard and click on any specific generated code, you will find the Analytics tab. Here is how to read the primary metrics:

  • The Time-Series Graph: Visually identifies traffic spikes. Use this to determine if a specific print ad run was effective on a certain day.
  • Device Distribution: Helps you understand if you should be optimizing your mobile landing pages for Safari (iOS) or Chrome (Android).
  • Geographic Heatmap: A choropleth map highlighting the regions where your codes are receiving the most physical engagement.

Exporting Data

If you need to build custom reports for stakeholders, you can export your analytics directly.

  1. Navigate to the specific QR code or the overarching "Campaign folder" you wish to analyze.
  2. Click the Export Options dropdown in the top right.
  3. Select .CSV or .XLSX to download all raw scan pings.
  4. Select PDF Output to generate a client-ready visual presentation of the graphs.

Data Retention: Depending on your plan, raw scan data is retained between 12 months and infinitely. However, aggregate graph data is always preserved.

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