Google Analytics Integration

While the internal QRTRAC dashboard provides comprehensive scan metrics, enterprise marketing teams often prefer to consolidate all traffic data—both digital and physical—inside Google Analytics 4 (GA4).

Method 1: UTM Parameters (Recommended for Website Links)

If your QR code points to your own website where GA4 is already installed, the cleanest way to track physical scans is by appending UTM query parameters to the destination URL.

  • URL: `https://yourbrand.com/summer-sale`
  • Modified URL: `https://yourbrand.com/summer-sale?utm_source=qr&utm_medium=print&utm_campaign=summer24`

When a user scans the code, they land on your site with these tags active. Inside GA4, under Acquisition > Traffic acquisition, you can filter by `Source: qr` to see exactly what those users did after scanning.

Method 2: Native GA4 Tracking ID (For Hosted Pages)

If you are using QRTRAC to host landing pages—such as a PDF viewer, an App Download selector, or a Digital Business Card—you cannot use UTM tags because you do not own the destination server rendering the page.

Instead, you can inject your own Google Analytics Measurement ID:

  1. Go to your QR Code Settings panel in the dashboard.
  2. Scroll down to Tracking Integrations.
  3. Enter your GA4 Measurement ID (e.g., `G-XXXXXXXXXX`).
  4. Save changes.

Now, whenever a user scans and views your QRTRAC-hosted vCard or Menu, our server automatically pings your Google Property with a Page View event.

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