The Power of Branded QR Codes
Why Brand Your QR Codes?
Dynamic QR Codes have a short link embedded in them, which can redirect the user to the destination website URL. The QR code can be changed after it has been generated or printed, but the short URL embedded in the code remains the same. This makes QR codes super-efficient and valuable for money since you do not need to print codes again.
A short URL in dynamic code is a permanent QR code link that is visible to the end-user when they scan your QR code before it gets redirected to the destination content. Having this URL show your brand is crucial for building trust, as it's the first touchpoint when somebody scans your QR code.
Example:
Using your own URL like qrcode.yourbrand.com when someone scans your QR code is more reliable and secure since the content points to your own domain rather than a third-party random URL.
Building Brand Identity
Your brand is your most valuable asset, and the best way to build trust is with a custom branded domain. When a QR code is scanned by your customer, it's crucial to point your QR codes to your domain identity via QR code domain URL and brand logo.
Your brand's reputation, values, and how it's displayed across marketing channels are all part of your brand identity. It serves as your company's "personality," defining how products or services are advertised and encouraging specific consumer interactions.
Setting Up Custom Domain QR Codes with QRTRAC
Pre-requisites:
- You must have an active website domain
- You must have credentials to update DNS settings
- You must be an admin user in QRTRAC and have an active subscription
Setup Steps:
- Log in to your domain registrar account (such as GoDaddy, Namecheap, or Google Domains)
- Navigate to the DNS settings or DNS management section for your domain
- Look for an option to add a new DNS record and select "A record"
- In the "Name" or "Host" field, enter the subdomain you want to use for your QR codes
- In the "Points to" or "Value" field, enter the IP address provided by QRTRAC
- Save the changes to your DNS settings
- Go back to the "Custom Domain" section of your QRTRAC account and click "Verify Domain"
- Once verified, start creating QR codes with your custom domain
Benefits of Custom Domain QR Codes
QR codes are the future of marketing: Activate your QR code to send customers to a customized landing page that displays relevant information about your products and services - all with just one scan.
- Build trust with branded URLs that customers recognize
- Maintain consistent brand identity across all marketing channels
- Create dynamic QR codes that can be updated without reprinting
- Enhance customer confidence with secure, branded links
- Track and analyze QR code performance
- Easily manage content updates without changing QR codes
Utilizing a custom domain, your branded QR codes will always be available to your customers. Customers will know they are clicking on a branded link and can trust that they will be directed to the appropriate landing page. This will help you build your brand and increase customer trust.
Frequently Asked Questions
Can I add my own custom domain to QR codes URL?
Yes, custom domain feature is supported in the QRTRAC Business plan.
When someone scans my QR code, how can I show my own URL instead of a generic one?
QRTRAC supports the custom domain feature. Once you connect your custom domain, it takes up to 30 minutes to start showing your custom URL.
How can I change the domain name of the QR code?
QRTRAC custom domain feature lets you connect your domain and display your domain URL on your QR codes instead of ours.
Does QRTRAC issue an SSL certificate?
Yes, once the domain is configured, we automatically issue an SSL certificate to make your QR code URL secure.
Can I edit my QR code after creating it?
Yes, dynamic QR codes can be edited at any time, while static QR codes cannot be edited once generated.
Can I track QR code performance?
Yes, dynamic QR codes provide analytics, including scan location data and anonymized IP-based location information.
What happens to my custom domain QR codes if I cancel my subscription?
QR codes will be paused until the subscription is reactivated. QRTRAC has a 12-month retention period for your data.