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Join thousands of businesses using QRTRAC for their QR code needs
Input your campaign numbers — scans, conversion rate, average order value — and get your real QR code return on investment.
Join thousands of businesses using QRTRAC for their QR code needs
Scans × conversion rate × order value
Platform + print/design × 12
Total monthly cost ÷ monthly scans
Calculator methodology: Monthly revenue = (number of codes × scans per code) × (conversion rate / 100) × average order value. Annual ROI = (Annual revenue − Annual cost) / Annual cost × 100. This is a simplified model — actual results depend on campaign quality, audience, offer relevance, and landing page conversion rate. Use as a directional planning tool, not a guarantee.
Use these to calibrate your inputs above.
| Context | Typical Scan Rate | Notes |
|---|---|---|
| Restaurant table QR menu | 70–90% of visits | High necessity — customers scan to view menu |
| Retail shelf label | 3–8% of shoppers | Varies heavily by product category and CTA clarity |
| Print ad / magazine | 1–4% of readers | CTA and relevance are critical drivers |
| Product packaging | 1–3% of purchasers | Post-purchase scanning highest for premium/tech products |
| Event badge / ticket | 40–70% of attendees | Depends on whether scanning is required (check-in) or optional |
| Email newsletter (embedded) | 0.5–2% of opens | Lower due to desktop reading; best for print-to-mobile bridge |
| Window cling / storefront | 5–15% of passersby | Location and foot traffic volume are key variables |
| Business card | 10–30% of recipients | Warm contacts; strong CTA ("Scan to connect") outperforms |
Answers on calculating, tracking, and improving QR code campaign returns.
QR code ROI = (Revenue from QR-attributed sales − Cost of QR program) / Cost of QR program × 100. To calculate revenue: multiply total scans by your conversion rate by your average order value. To calculate cost: add your QR platform monthly fee + any design/print costs. Our calculator does this automatically — just input your numbers.
Scan rates vary enormously by context. Restaurant table QR menus see 70-90% scan rates per visit. Marketing collateral (brochures, posters) typically sees 2-8% of viewers scanning. Product packaging QR codes average 1-3%. Digital QR codes in email see 0.5-2% of opens scanning. Context matters far more than any 'benchmark' — the key is tracking your actual rate and optimizing placement.
The most reliable method: append UTM parameters to your QR code destination URL (e.g., ?utm_source=qr&utm_medium=print&utm_campaign=spring). When a scanner reaches your site, Google Analytics (or any analytics platform) records the session with your UTM tags. Combine this with QRTRAC's native scan analytics to see the full funnel from scan to conversion.
At the volumes most businesses operate, platform cost is a minor ROI factor. At $15/month ($180/year), QRTRAC costs less than a single additional customer for most businesses. The bigger ROI levers are scan volume (placement and physical size), conversion rate (quality of the landing page), and average transaction value. Optimize those before worrying about platform cost.
The highest-impact tactics: (1) Larger physical size — bigger codes are spotted and scanned more. (2) Add a clear CTA — 'Scan for 20% off' dramatically outperforms naked QR codes. (3) Better placement — eye-level, well-lit, at the point of decision (not hidden in the corner of a brochure). (4) Branded, recognizable design — users trust and scan branded codes more. (5) Remove friction from the landing page — if what they find after scanning doesn't deliver on the promise, scan-to-conversion rate collapses.
Transparent pricing with no hidden fees. Choose a flexible QR Code plan that scales with your business needs. Start small with our $5 Kickoff plan and upgrade as you grow.
Scale your organization with white-label solutions, SSO, and custom data residency.
$250 / month
Everything you need to manage multiple brands or clients with full white-label control.
$5,000+ / year
Global data residency, SSO, and white-glove onboarding for large organizations.
Everything you need to know about our 6 specialized plans.
| Compare Plans | Kickoff Individuals with limited needs | Startup Freelancers & creators going fully branded | Business Plus Most Popular Growing businesses wanting more power | Legendary Businesses with high-volume usage | Agency Agencies managing multiple clients | Enterprise Plus Large organizations with custom needs |
|---|---|---|---|---|---|---|
| | $5 /month
$60 $49 /year
Save 18% vs monthly
| $15 /month
$180 $100 /year
Save 44% vs monthly
| $49 /month
$588 $400 /year
Save 32% vs monthly
| $99 /month
$1188 $899 /year
Save 24% vs monthly
| $250 /month
$3000 $2500 /year
Save 17% vs monthly
| Custom Custom |
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Total capacity of editable QR codes. This is a total credit limit, not a monthly quota. | Upto 5 | Upto 25 | Upto 250 | Upto 500 | Custom | Custom |
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Total capacity of permanent, hosted codes. This is a total credit limit, not a monthly quota. | Upto 25 | Upto 125 | Upto 1,250 | Upto 2,500 | Custom | Custom |
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Unlimited tracking and scanning for all your QR codes. | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited |
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Unlimited tracking and clicks for all your short links and branded URLs. | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited |
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Use your own brand domain for links and QR codes. | Add-on | Add-on | 1 Included | 1 Included | Custom | Custom |
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Hosted site built outside QRTRAC, using QRTRAC for hosting, CDN, and SSL. Available as an add-on. | Add-on | Add-on | Add-on | Add-on | Add-on | Add-on |
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Individual logins for team members with specific permissions. | 1 | 1 | 3 | Up to 10 | Custom | Custom |
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Isolated environments for multi-client or multi-brand management. | 1 | 1 | 2 | 3 | Custom | Custom |
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Add extra custom domains to your account anytime. | | | | | | Custom |
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Add extra team members to your workspace anytime. | | | | | | Custom |
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Hosted site built outside QRTRAC, using QRTRAC for hosting, CDN, and SSL. Available as an add-on. | | | | | | Custom |
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Add extra team workspaces to manage multiple brands or clients. | | | | | | Custom |
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Add extra dynamic QR code credits to your plan beyond the included quota. | | | | | | Custom |
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One-time fee per QR code to migrate printed codes from other providers to QRTRAC. Requires your existing codes use a custom domain short URL. $3 one-time per QR code (min 100 QR codes) for Business Plus & Legendary. Included free on Agency and above. | | | $3 one-time/QR · Min 100 QR codes | $3 one-time/QR · Min 100 QR codes | Included free | Included free |
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Create hundreds or thousands of QR codes at once using CSV or Excel file uploads. | | | Up to 50 | Up to 500 | Custom | Custom |
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Set start and end dates for your QR codes to automatically activate or expire content. | | | | | | |
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Download in print-ready formats including SVG, EPS, PDF, PNG, and JPG. | | | | | | |
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Use AI to generate artistic, brand-aligned QR code designs. | | | | | | |
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Codes optimized for readability from any angle (360-degree). | | | | | | |
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Optimized server-side redirects for zero-latency user experience. | | | | | | |
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Global edge network ensures your links load instantly anywhere in the world. | | | | | | |
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Remove 'Powered by QRTRAC' from landing pages and short links for a cleaner look. | | | | | | |
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Automatic SSL encryption for your custom domains. | Supported | Supported | 1 included | 1 included | Custom | Custom |
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Fully branded short links using your custom domain. | Supported | Supported | | | | |
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Customize the text at the end of your links. | | | | | | |
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Monitor scan activity as it happens with live updates. | | | | | | |
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Comprehensive data on scans over time, peak hours, and trends. | | | | | | |
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Deep insights into where your audience is located globally. | | | | | | |
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Precise coordinate-level scan data with user consent. | | | | | | |
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Analyze which hardware and software your customers use. | | | | | | |
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Understand the preferred languages of your visitors. | | | | | | |
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Easy generation of UTM-parameters for marketing attribution. | | | | | | |
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Native sync to push scan events into your GA4 properties. | | | | | | |
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Share results with stakeholders via protected or public links. | | | | | | |
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Summary views of performance by group or campaign. | | | | | | |
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Filter analytics by specific timeframes and comparison periods. | | | | | | |
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View data in the time zone that matches your business operations. | | | | | | |
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Export raw data for offline analysis and custom reporting. | | | | | | |
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Organize links with custom tags for better filtering and reporting. | | | | | Custom | Custom |
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Dedicated exports for granular traffic and referral sources. | | | | | Custom | Custom |
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Add your brand logo to exported PDF and dashboard reports. | | | | | Custom | Custom |
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Role-based permissions (Viewer, Editor, Admin) for team members. | | | | | | |
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Centralized dashboard for team-wide collaboration. | | | | | | |
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Securely move QR codes and campaigns between users or accounts. | | | | | | |
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Create a customizable mobile landing page to host multiple links, social icons, and more. | | | | | | |
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Add contact forms to your QR landing pages to capture user information. | | | | | | |
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Stream videos directly from a branded landing page after a scan. | | | | | | |
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Track which specific QR code or campaign generated each lead form fill. | | | | | | |
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Split traffic between different URLs to test which version performs better. | | | | | | |
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Gate sensitive content with a birthdate verification screen before access. | | | | | | |
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Display content automatically based on the user's browser language or location redirection. | | | | | | |
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We adhere strictly to global data protection and privacy standards. | | | | | | |
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Securely log in using your company credentials (SAML/Okta). | | | | | | |
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Choose where your data is stored (US, EU, etc.) to meet regulatory needs. | | | | | | |
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Priority access to our technical support team and founders. | Standard | Standard | Priority | Priority | Priority | Dedicated |
Start tracking real ROI
QRTRAC tracks every scan, device, location, and time — so your ROI calculations are based on real data, not estimates. Free 7-day trial.