A beautiful QR code that doesn't scan is a liability. Our Scannability Lab helps you balance brand aesthetics with technical reliability for every campaign.
Always maintain at least 40% contrast between the foreground and background. Light codes on dark backgrounds (inverted) require extra testing.
The 'white space' around your QR code is essential for scanners to find the code. Never overlap logos or text into this buffer.
Never print smaller than 2cm x 2cm. For signage visible from 5 meters away, your QR code should be at least 50cm wide.
For professional print, always use SVG or EPS. Raster formats like JPG or PNG can blur and cause scan failure.
Use Level H (High) correction if you plan to embed a logo. This allows up to 30% of the code to be covered while remaining functional.
Ensure your digital QR codes work across both light and dark UI themes without losing contrast.
Embedding your logo doesn't have to be a gamble. We provide a safety-validated framework for branding your codes without compromising conversion rates.
Center Alignment: Keep logos in the center to avoid disrupting the crucial 'finder patterns' at the corners.
Safe Margins: Maintain a clear 'ring' around your logo to separate it from the QR pixels.
Testing Protocols: Always test your design with 3 different scanner apps (iOS, Android, and at least one 3rd party app).
Access our professional design tools and ensure your QR codes look as good as they scan.