Email × Physical

QR Codes for
Email Marketing

Bridge your email campaigns to physical actions — in-store redemptions, event check-ins, mobile app installs, and direct booking flows. Track every scan with UTM-ready attribution.

Trusted by Leading Organizations

Join thousands of businesses using QRTRAC for their QR code needs

Proven Applications

7 Ways Marketers Use QR Codes in Email

🏪

In-Store Coupon Redemption

Include a trackable QR code in a promotional email. Subscriber prints or screenshots the email, scans at the register. Each scan is tracked with scan count, date/time, and location — your email ROI becomes measurable offline.

📋

Event Check-In Tickets

Send event confirmation emails with a unique QR code as the ticket. Staff scan at the door. Works with any smartphone camera — no app needed for attendees. Analytics show who attended, when.

📱

App Install Bridge

Email is read on desktop. QR code in email sends desktop readers directly to the App Store (iOS) or Play Store (Android) on their phone in one scan. No fumbling with manual search.

✍️

Email Signature QR Code

Add a branded QR code to your email signature linking to your booking page, LinkedIn, or digital business card. Every outbound email becomes a passive touchpoint — update the destination anytime without redesigning the signature.

🎯

Campaign-Specific Landing Pages

Create one QR code per email campaign. UTM parameters track which email drove which scans. A/B test different CTAs, landing pages, or offers by comparing scan rates across sends.

🔗

Print-to-Online Bridging

Some subscribers print promotional emails for in-store use. QR codes ensure these printed copies are just as actionable — and trackable — as digital opens.

💬

Feedback & Survey Collection

Include a QR code that links to a post-purchase survey, NPS form, or review request. Scan rate tells you survey awareness; combined with form completion rate, you get full funnel data.

Step-by-Step

How to Set Up UTM-Tracked QR Codes for Email

Takes 3 minutes per campaign. Works with any email platform.

1

Build your destination URL with UTM parameters

Start with your landing page URL and append: ?utm_source=email&utm_medium=newsletter&utm_campaign=[your_campaign_name]&utm_content=[qr_code]. Use Google's Campaign URL Builder or build it manually.

2

Create a dynamic QR code in QRTRAC

Paste your UTM URL as the destination. Choose a URL/Website QR type. Apply your brand colors or logo. QRTRAC wraps this in a short redirect URL that never changes.

3

Export at 300 DPI PNG for email embeds

Download the QR code as a high-resolution PNG. In your email template, embed as an <img> tag at 200px display size. Add a plain-text link fallback for image-blocking clients.

4

Add a clear call-to-action label

Place 1–2 words above or below the QR code: "Scan to redeem", "Scan for offer", "Save to phone". Labels lift scan rates 20–40% vs naked QR codes.

5

Track results in QRTRAC + your analytics platform

QRTRAC's dashboard shows scan count, device, OS, location, and time. Your analytics platform (GA4, HubSpot, etc.) receives UTM attribution for all sessions generated by QR scans — giving you complete end-to-end attribution.

Works With Your Stack

MailchimpHubSpotKlaviyoActiveCampaignConstant ContactConvertKitGoogle Analytics 4SegmentZapier

Via UTM parameters — works with any platform that accepts standard UTM tracking.

QR Codes in Email Marketing: Frequently Asked Questions

Answers to the most common questions from email marketers adding QR codes to their campaigns.

Q Can I embed a scannable QR code directly in an email?

Yes — QR codes can be embedded as images in HTML emails. Use a high-resolution PNG (at least 200×200px) so it renders sharply on Retina/HiDPI displays. Note: many email clients block images by default, so always include a text fallback link. QR codes in email are most powerful for campaigns designed to be printed (receipts, tickets, coupons) or forwarded to mobile.

Q How do QR codes work with UTM tracking in email campaigns?

Embed your UTM parameters in the QR code's destination URL before generating the code. For example: your landing page URL + ?utm_source=email&utm_medium=newsletter&utm_campaign=spring_sale. When someone scans the code, your analytics platform (Google Analytics 4, HubSpot, etc.) receives the full attribution. QRTRAC also adds its own scan-level analytics on top, giving you both QR scan data and UTM-attributed website sessions.

Q What's the best use case for QR codes in email marketing?

The highest-value use case is bridging email to physical: include a QR code in a confirmation email that a subscriber prints and scans at a physical location (event check-in, in-store redemption, restaurant table). The second-best use case is mobile optimization: if your email is viewed on desktop, a QR code can send the reader directly to a mobile app store or mobile-optimized experience with one scan.

Q Do I need a different QR code for each email campaign?

Yes — creating a campaign-specific QR code for each send lets you track which email (or send date, or segment) drives the most scans. With dynamic QR codes, you can also update the destination after sending without changing the code image — useful if your landing page URL changes.

Q Can I use QR codes in my email signature?

Yes. A QR code in an email signature is a highly effective tactic — every email you send becomes an ambient promotion. Common uses: link to your booking page, LinkedIn profile, digital business card, or a current promotion. Keep it small (80–120px in email), add a two-word label ('Book a call', 'Connect on LinkedIn'), and link to a dynamic code so you can update the destination without redesigning your signature.

Q Does QRTRAC integrate with Mailchimp or HubSpot?

QRTRAC generates UTM-ready URLs that work natively with all email marketing platforms including Mailchimp, HubSpot, Klaviyo, ActiveCampaign, and any system that accepts UTM parameters. QRTRAC's CRM integration guide walks through setting up UTM tracking so email opens, clicks, and QR scans appear in the same attribution reports.

Plans and Pricing

QRTRAC Pricing Plans - Custom Domain QR Code Solutions
Choose from our flexible pricing plans starting at $5/mo. Featuring custom domain QR codes, real-time analytics, and transparent branding options. Start with a 7-day free trial.

Agency & Enterprise Plans

Scale your organization with white-label solutions, SSO, and custom data residency.

View Advanced Plans
Largest Scale

Agency Plan

$250 / month

Everything you need to manage multiple brands or clients with full white-label control.

White label application with full branding control
Custom QR codes, scans, and domains
Custom user seats and teams
Advanced security & API access
Dedicated support with priority response
Everything in Legendary plan included
Custom Solutions

Enterprise Plus

$5,000+ / year

Global data residency, SSO, and white-glove onboarding for large organizations.

Everything in Agency included
SSO support for secure enterprise access
DPA and custom data residency options
Bulk creation and custom integrations
White-glove onboarding & dedicated support
Compliance ready: GDPR, CCPA, SOC 2

Plans and Feature Comparison

Everything you need to know about our 6 specialized plans.

Compare Plans
Kickoff

Individuals with limited needs

Startup

Freelancers & creators going fully branded

Business Plus Most Popular

Growing businesses wanting more power

Legendary

Businesses with high-volume usage

Agency

Agencies managing multiple clients

Enterprise Plus

Large organizations with custom needs

Plan Volumes
Dynamic QR Codes
?
Upto 5
Upto 25
Upto 250
Upto 500
Custom
Custom
Static QR Codes
?
Upto 25
Upto 125
Upto 1,250
Upto 2,500
Custom
Custom
QR Code Scans
?
Unlimited
Unlimited
Unlimited
Unlimited
Unlimited
Unlimited
Short Link Clicks
?
Unlimited
Unlimited
Unlimited
Unlimited
Unlimited
Unlimited
Custom Domains
?
Add-on
Add-on
1 Included
1 Included
Custom
Custom
Mini-sites
?
Add-on
Add-on
Add-on
Add-on
Add-on
Add-on
User Seats
?
1
1
3
Up to 10
Custom
Custom
Teams / Workspaces
?
1
1
2
3
Custom
Custom
Add-ons
Additional Domains
?
Custom
Additional Seats
?
Custom
Mini-sites Hosting
?
Custom
Additional Teams
?
Custom
Additional QR Codes
?
Custom
QR Migration Service
?
$3 one-time/QR · Min 100 QR codes
$3 one-time/QR · Min 100 QR codes
Included free
Included free
Core Features
Bulk Generation
?
Up to 50
Up to 500
Custom
Custom
Smart Scheduling
?
High-Res Download Plans
?
AI QR Designer
?
Multi-direction Scanning
?
Ultra-fast Scanning
?
Ultra-fast Redirects
?
Domain Management
Remove QRTRAC Branding
?
SSL certificate
?
Supported
Supported
1 included
1 included
Custom
Custom
Branded links
?
Supported
Supported
Custom URL slugs / Back-halves
?
Data & Analytics
Real-time link analytics
?
Detailed performance metrics
?
Geo-location Data (City/Country/Zip)
?
Scans by GPS location
?
Device & OS tracking
?
Device language tracking
?
Campaign URL Builder (UTM)
?
Google Analytics 4 Integration
?
Private/public reports
?
Aggregated reports
?
Date range selector
?
Configure report time zone
?
Data Downloading (CSV, XLS)
?
Tag management
?
Custom
Custom
Export link traffic details
?
Custom
Custom
Your logo in reports
?
Custom
Custom
Collaboration & Teams
Multi-level access management
?
Shared team account dashboard
?
Ownership transfer
?
Mobile Landing Pages
Link List Page (Linktree style)
?
Lead Forms
?
Video QR Pages
?
Form Attribution
?
A/B Testing
?
Age Restrictions
?
Multi-Language Support
?
Security & Compliance
GDPR & CCPA Compliant
?
SSO (Single Sign-On)
?
Data Residency Options
?
Dedicated Support
?
Standard
Standard
Priority
Priority
Priority
Dedicated

Close the attribution loop

QR codes that tie email to real-world results

UTM-ready, analytics-enabled, updatable. Free 7-day trial — no card required.