Bridge your email campaigns to physical actions — in-store redemptions, event check-ins, mobile app installs, and direct booking flows. Track every scan with UTM-ready attribution.
Join thousands of businesses using QRTRAC for their QR code needs
Proven Applications
Include a trackable QR code in a promotional email. Subscriber prints or screenshots the email, scans at the register. Each scan is tracked with scan count, date/time, and location — your email ROI becomes measurable offline.
Send event confirmation emails with a unique QR code as the ticket. Staff scan at the door. Works with any smartphone camera — no app needed for attendees. Analytics show who attended, when.
Email is read on desktop. QR code in email sends desktop readers directly to the App Store (iOS) or Play Store (Android) on their phone in one scan. No fumbling with manual search.
Add a branded QR code to your email signature linking to your booking page, LinkedIn, or digital business card. Every outbound email becomes a passive touchpoint — update the destination anytime without redesigning the signature.
Create one QR code per email campaign. UTM parameters track which email drove which scans. A/B test different CTAs, landing pages, or offers by comparing scan rates across sends.
Some subscribers print promotional emails for in-store use. QR codes ensure these printed copies are just as actionable — and trackable — as digital opens.
Include a QR code that links to a post-purchase survey, NPS form, or review request. Scan rate tells you survey awareness; combined with form completion rate, you get full funnel data.
Step-by-Step
Takes 3 minutes per campaign. Works with any email platform.
Start with your landing page URL and append: ?utm_source=email&utm_medium=newsletter&utm_campaign=[your_campaign_name]&utm_content=[qr_code]. Use Google's Campaign URL Builder or build it manually.
Paste your UTM URL as the destination. Choose a URL/Website QR type. Apply your brand colors or logo. QRTRAC wraps this in a short redirect URL that never changes.
Download the QR code as a high-resolution PNG. In your email template, embed as an <img> tag at 200px display size. Add a plain-text link fallback for image-blocking clients.
Place 1–2 words above or below the QR code: "Scan to redeem", "Scan for offer", "Save to phone". Labels lift scan rates 20–40% vs naked QR codes.
QRTRAC's dashboard shows scan count, device, OS, location, and time. Your analytics platform (GA4, HubSpot, etc.) receives UTM attribution for all sessions generated by QR scans — giving you complete end-to-end attribution.
Works With Your Stack
Via UTM parameters — works with any platform that accepts standard UTM tracking.
Answers to the most common questions from email marketers adding QR codes to their campaigns.
Yes — QR codes can be embedded as images in HTML emails. Use a high-resolution PNG (at least 200×200px) so it renders sharply on Retina/HiDPI displays. Note: many email clients block images by default, so always include a text fallback link. QR codes in email are most powerful for campaigns designed to be printed (receipts, tickets, coupons) or forwarded to mobile.
Embed your UTM parameters in the QR code's destination URL before generating the code. For example: your landing page URL + ?utm_source=email&utm_medium=newsletter&utm_campaign=spring_sale. When someone scans the code, your analytics platform (Google Analytics 4, HubSpot, etc.) receives the full attribution. QRTRAC also adds its own scan-level analytics on top, giving you both QR scan data and UTM-attributed website sessions.
The highest-value use case is bridging email to physical: include a QR code in a confirmation email that a subscriber prints and scans at a physical location (event check-in, in-store redemption, restaurant table). The second-best use case is mobile optimization: if your email is viewed on desktop, a QR code can send the reader directly to a mobile app store or mobile-optimized experience with one scan.
Yes — creating a campaign-specific QR code for each send lets you track which email (or send date, or segment) drives the most scans. With dynamic QR codes, you can also update the destination after sending without changing the code image — useful if your landing page URL changes.
Yes. A QR code in an email signature is a highly effective tactic — every email you send becomes an ambient promotion. Common uses: link to your booking page, LinkedIn profile, digital business card, or a current promotion. Keep it small (80–120px in email), add a two-word label ('Book a call', 'Connect on LinkedIn'), and link to a dynamic code so you can update the destination without redesigning your signature.
QRTRAC generates UTM-ready URLs that work natively with all email marketing platforms including Mailchimp, HubSpot, Klaviyo, ActiveCampaign, and any system that accepts UTM parameters. QRTRAC's CRM integration guide walks through setting up UTM tracking so email opens, clicks, and QR scans appear in the same attribution reports.
Transparent pricing with no hidden fees. Choose a flexible QR Code plan that scales with your business needs. Start small with our $5 Kickoff plan and upgrade as you grow.
Scale your organization with white-label solutions, SSO, and custom data residency.
$250 / month
Everything you need to manage multiple brands or clients with full white-label control.
$5,000+ / year
Global data residency, SSO, and white-glove onboarding for large organizations.
Everything you need to know about our 6 specialized plans.
| Compare Plans | Kickoff Individuals with limited needs | Startup Freelancers & creators going fully branded | Business Plus Most Popular Growing businesses wanting more power | Legendary Businesses with high-volume usage | Agency Agencies managing multiple clients | Enterprise Plus Large organizations with custom needs |
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| | $5 /month
$60 $49 /year
Save 18% vs monthly
| $15 /month
$180 $100 /year
Save 44% vs monthly
| $49 /month
$588 $400 /year
Save 32% vs monthly
| $99 /month
$1188 $899 /year
Save 24% vs monthly
| $250 /month
$3000 $2500 /year
Save 17% vs monthly
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Total capacity of editable QR codes. This is a total credit limit, not a monthly quota. | Upto 5 | Upto 25 | Upto 250 | Upto 500 | Custom | Custom |
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Total capacity of permanent, hosted codes. This is a total credit limit, not a monthly quota. | Upto 25 | Upto 125 | Upto 1,250 | Upto 2,500 | Custom | Custom |
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Unlimited tracking and scanning for all your QR codes. | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited |
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Unlimited tracking and clicks for all your short links and branded URLs. | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited |
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Use your own brand domain for links and QR codes. | Add-on | Add-on | 1 Included | 1 Included | Custom | Custom |
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Hosted site built outside QRTRAC, using QRTRAC for hosting, CDN, and SSL. Available as an add-on. | Add-on | Add-on | Add-on | Add-on | Add-on | Add-on |
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Individual logins for team members with specific permissions. | 1 | 1 | 3 | Up to 10 | Custom | Custom |
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Isolated environments for multi-client or multi-brand management. | 1 | 1 | 2 | 3 | Custom | Custom |
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Add extra custom domains to your account anytime. | | | | | | Custom |
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Add extra team members to your workspace anytime. | | | | | | Custom |
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Hosted site built outside QRTRAC, using QRTRAC for hosting, CDN, and SSL. Available as an add-on. | | | | | | Custom |
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Add extra team workspaces to manage multiple brands or clients. | | | | | | Custom |
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Add extra dynamic QR code credits to your plan beyond the included quota. | | | | | | Custom |
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One-time fee per QR code to migrate printed codes from other providers to QRTRAC. Requires your existing codes use a custom domain short URL. $3 one-time per QR code (min 100 QR codes) for Business Plus & Legendary. Included free on Agency and above. | | | $3 one-time/QR · Min 100 QR codes | $3 one-time/QR · Min 100 QR codes | Included free | Included free |
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Create hundreds or thousands of QR codes at once using CSV or Excel file uploads. | | | Up to 50 | Up to 500 | Custom | Custom |
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Set start and end dates for your QR codes to automatically activate or expire content. | | | | | | |
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Download in print-ready formats including SVG, EPS, PDF, PNG, and JPG. | | | | | | |
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Use AI to generate artistic, brand-aligned QR code designs. | | | | | | |
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Codes optimized for readability from any angle (360-degree). | | | | | | |
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Optimized server-side redirects for zero-latency user experience. | | | | | | |
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Global edge network ensures your links load instantly anywhere in the world. | | | | | | |
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Remove 'Powered by QRTRAC' from landing pages and short links for a cleaner look. | | | | | | |
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Automatic SSL encryption for your custom domains. | Supported | Supported | 1 included | 1 included | Custom | Custom |
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Fully branded short links using your custom domain. | Supported | Supported | | | | |
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Customize the text at the end of your links. | | | | | | |
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Monitor scan activity as it happens with live updates. | | | | | | |
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Comprehensive data on scans over time, peak hours, and trends. | | | | | | |
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Deep insights into where your audience is located globally. | | | | | | |
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Precise coordinate-level scan data with user consent. | | | | | | |
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Analyze which hardware and software your customers use. | | | | | | |
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Understand the preferred languages of your visitors. | | | | | | |
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Easy generation of UTM-parameters for marketing attribution. | | | | | | |
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Native sync to push scan events into your GA4 properties. | | | | | | |
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Share results with stakeholders via protected or public links. | | | | | | |
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Summary views of performance by group or campaign. | | | | | | |
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Filter analytics by specific timeframes and comparison periods. | | | | | | |
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View data in the time zone that matches your business operations. | | | | | | |
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Export raw data for offline analysis and custom reporting. | | | | | | |
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Organize links with custom tags for better filtering and reporting. | | | | | Custom | Custom |
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Dedicated exports for granular traffic and referral sources. | | | | | Custom | Custom |
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Add your brand logo to exported PDF and dashboard reports. | | | | | Custom | Custom |
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Role-based permissions (Viewer, Editor, Admin) for team members. | | | | | | |
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Centralized dashboard for team-wide collaboration. | | | | | | |
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Securely move QR codes and campaigns between users or accounts. | | | | | | |
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Create a customizable mobile landing page to host multiple links, social icons, and more. | | | | | | |
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Add contact forms to your QR landing pages to capture user information. | | | | | | |
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Stream videos directly from a branded landing page after a scan. | | | | | | |
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Track which specific QR code or campaign generated each lead form fill. | | | | | | |
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Split traffic between different URLs to test which version performs better. | | | | | | |
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Gate sensitive content with a birthdate verification screen before access. | | | | | | |
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Display content automatically based on the user's browser language or location redirection. | | | | | | |
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We adhere strictly to global data protection and privacy standards. | | | | | | |
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Securely log in using your company credentials (SAML/Okta). | | | | | | |
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Choose where your data is stored (US, EU, etc.) to meet regulatory needs. | | | | | | |
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Priority access to our technical support team and founders. | Standard | Standard | Priority | Priority | Priority | Dedicated |
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