By 2027, traditional 1D barcodes will be phased out in favor of 2D QR codes. QRTRAC provides the enterprise infrastructure to bridge your GTINs to the web using GS1 Digital Link.
Traditional barcodes only store a numeric ID. GS1 Digital Link QR codes enable "One Scan for All"—allowing retailers to scan at checkout while consumers scan for product origin, allergens, and digital manuals.
Embed GTIN, Batch, and Expiry in a single web-enabled URI.
Link physical products directly to your digital marketing & CRM.
Improve recall speed with lot-level redirection.
Retail Checkout
Scans GTIN data for POS processing
Consumer Engagement
Accesses web content via browser
Supply Chain
Tracks LOT/Serial numbers in transit
A compliant QR code URI follows a strict syntax. QRTRAC automates this structure so your data remains GS1-valid across all global systems.
https://id.brand.com/01/01234567890128/10/BATCH456
Domain Resolver
Your brand's authority domain (e.g., id.yourbrand.com)
AI 01 (GTIN)
The 14-digit Global Trade Item Number following the prefix.
AI 10 (Batch)
Lot or Batch numbers for granular product tracking.
GS1 has set a global goal for 2D barcodes to be readable at retail point-of-sale systems worldwide by the end of 2027. This marks the transition from UPC/EAN to QR codes.
Yes, once POS systems are updated, a GS1 Digital Link QR code can handle checkout while offering richer digital interaction.
Absolutely. You can upload thousands of GTINs via CSV and generate GS1-compliant Digital Link QR codes in seconds.
Because QRTRAC uses dynamic redirects, you can change the landing page for a specific batch (AI 10) if a safety alert is issued, even after products are in consumers' homes.
Join the leading manufacturers bridging their physical products to the digital world with QRTRAC.
Generate GS1 QR Codes Now