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Join thousands of businesses using QRTRAC for their QR code needs
The complete reference for QR code dimensions across every print medium — from business cards to billboards. Get the numbers right the first time.
Join thousands of businesses using QRTRAC for their QR code needs
The Universal QR Code Size Rule
10:1 Ratio. Your QR code should be at least 1/10th the distance from which it will be scanned. Scanning from 30 cm away? Your minimum size is 3 cm × 3 cm. This single rule covers 95% of sizing decisions.
Complete Size Reference
Recommended sizes based on typical viewing distance and real-world scan success rates.
| Print Format | Minimum Size | Recommended Size | Scan Distance | Export Format |
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| Business Card | 2 cm / 0.8" | 2.5 cm / 1" | 20–30 cm | PNG 300 DPI |
| Flyer (A5/A4) | 2.5 cm / 1" | 4 cm / 1.5" | 30–50 cm | PNG 300 DPI |
| Poster (A3/A2) | 4 cm / 1.5" | 7 cm / 2.75" | 50 cm–1 m | SVG or 600 DPI |
| Brochure / Mailer | 2 cm / 0.8" | 3 cm / 1.2" | 25–40 cm | PNG 300 DPI |
| Product Label | 1.5 cm / 0.6" | 2.5 cm / 1" | 10–20 cm | SVG |
| Retail Shelf Tag | 3 cm / 1.2" | 5 cm / 2" | 40–60 cm | PNG 300 DPI |
| Window Cling | 6 cm / 2.4" | 10 cm / 4" | 50 cm–1 m | SVG or 600 DPI |
| Table Tent / Menu | 3 cm / 1.2" | 5 cm / 2" | 30–50 cm | PNG 300 DPI |
| Roll-up Banner | 15 cm / 6" | 20 cm / 8" | 1.5–3 m | SVG |
| Trade Show Display | 20 cm / 8" | 30 cm / 12" | 2–5 m | SVG |
| Billboard | Not recommended | — | >10 m | — |
* Billboard distances make real-time scanning impractical. Use short URLs or NFC for outdoor advertising at scale.
The right file type prevents blurry, unscannable prints.
Scales to any size without quality loss. Use for large-format: banners, signs, packaging. QRTRAC exports SVG on all plans.
Best for
Banners, signs, packaging, embroidery
High-resolution raster. Suitable for most professional print up to A3. Export at 300 DPI minimum from QRTRAC dashboard.
Best for
Business cards, flyers, posters, brochures
Screen resolution only — never use for print. Will appear pixelated and may fail to scan when printed. Digital email/social use only.
Best for
Email, websites, social media posts
QR codes use error correction to remain scannable even when partially damaged or obscured. Higher correction = larger, denser code at the same version. Choose based on how the code will be used.
L (Low) — 7%
Smallest file size. Use only in controlled environments (digital screens, clean print).
M (Medium) — 15%
Good balance for most commercial print. Default in most generators.
Q (Quartile) — 25%
Recommended when adding a logo to the center — the logo obscures data the error correction recovers.
H (High) — 30%
Maximum redundancy. Use for industrial labels, outdoor signage, products subject to wear.
Every QR code requires a quiet zone — a clear border of white space on all four sides. Without it, scanners struggle to locate the code edges and fail to decode.
Minimum Quiet Zone
4 modules (the size of the smallest square in the pattern). In practice: at least 3–4mm at any print size.
Common Mistakes to Avoid
QRTRAC automatically generates codes with proper quiet zones baked in. Download and place as-is — don't crop or scale below the recommended minimums.
5 Rules That Prevent Scan Failures
Never go below 2 cm × 2 cm
Always use 300 DPI+ for print
Keep a 4mm quiet zone on all sides
Use H error correction with a logo
Export SVG for large-format
Every QR code exported from QRTRAC includes SVG, PNG 300 DPI, and PNG 72 DPI formats — correctly sized quiet zones, your choice of error correction level, and print-ready downloads on every plan.
On all plans. Scales to any size for banners, signage, packaging without quality loss.
Print-ready high-resolution exports for professional print on every paid plan.
Choose L, M, Q, or H — automatically recommend H when you add a logo.
Answers to the most common sizing questions from print designers and marketing teams.
The absolute minimum recommended size for a QR code is 2 cm × 2 cm (0.8 in × 0.8 in) when scanned at close range (20-30 cm). For business cards or materials scanned at arm's length, 3 cm × 3 cm is safer. Smaller QR codes increase scan failure rates significantly, especially in low-light or low-resolution print environments.
On a standard business card (3.5 × 2 in), a QR code of 2.5 cm × 2.5 cm (1 inch square) works well. Position it in a corner with at least 3mm of white space (quiet zone) around it. Avoid printing smaller than 2 cm as it becomes unreliable to scan with standard phone cameras.
For professional print, export your QR code at minimum 300 DPI. For large-format printing (banners, posters), use 600 DPI or export as an SVG vector file so it scales without quality loss. Low-resolution QR codes (72 DPI web exports) will look pixelated when printed and may fail to scan.
For materials viewed from a distance, apply the 10:1 rule: the QR code should be 1/10th the distance from which it will be scanned. A banner scanned from 3 meters needs a 30 cm (12 inch) QR code minimum. Billboards generally aren't suitable for QR codes due to scanning distance constraints.
Yes. Larger QR codes are detected faster by phone cameras because they occupy more pixels in the viewfinder. A QR code that is too small forces the camera to work harder to resolve the pattern, increasing scan time or causing scan failure on older devices or in poor lighting.
The quiet zone is the white border of empty space surrounding the QR code pattern. QR code standards require a quiet zone of at least 4 modules (the smallest square unit in the code) on all sides. In practice, maintain a minimum of 3–4mm of white space around your QR code at any printed size.
Transparent pricing with no hidden fees. Choose a flexible QR Code plan that scales with your business needs. Start small with our $5 Kickoff plan and upgrade as you grow.
Scale your organization with white-label solutions, SSO, and custom data residency.
$250 / month
Everything you need to manage multiple brands or clients with full white-label control.
$5,000+ / year
Global data residency, SSO, and white-glove onboarding for large organizations.
Everything you need to know about our 6 specialized plans.
| Compare Plans | Kickoff Individuals with limited needs | Startup Freelancers & creators going fully branded | Business Plus Most Popular Growing businesses wanting more power | Legendary Businesses with high-volume usage | Agency Agencies managing multiple clients | Enterprise Plus Large organizations with custom needs |
|---|---|---|---|---|---|---|
| | $5 /month
$60 $49 /year
Save 18% vs monthly
| $15 /month
$180 $100 /year
Save 44% vs monthly
| $49 /month
$588 $400 /year
Save 32% vs monthly
| $99 /month
$1188 $899 /year
Save 24% vs monthly
| $250 /month
$3000 $2500 /year
Save 17% vs monthly
| Custom Custom |
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Total capacity of editable QR codes. This is a total credit limit, not a monthly quota. | Upto 5 | Upto 25 | Upto 250 | Upto 500 | Custom | Custom |
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Total capacity of permanent, hosted codes. This is a total credit limit, not a monthly quota. | Upto 25 | Upto 125 | Upto 1,250 | Upto 2,500 | Custom | Custom |
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Unlimited tracking and scanning for all your QR codes. | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited |
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Unlimited tracking and clicks for all your short links and branded URLs. | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited |
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Use your own brand domain for links and QR codes. | Add-on | Add-on | 1 Included | 1 Included | Custom | Custom |
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Hosted site built outside QRTRAC, using QRTRAC for hosting, CDN, and SSL. Available as an add-on. | Add-on | Add-on | Add-on | Add-on | Add-on | Add-on |
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Individual logins for team members with specific permissions. | 1 | 1 | 3 | Up to 10 | Custom | Custom |
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Isolated environments for multi-client or multi-brand management. | 1 | 1 | 2 | 3 | Custom | Custom |
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Add extra custom domains to your account anytime. | | | | | | Custom |
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Add extra team members to your workspace anytime. | | | | | | Custom |
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Hosted site built outside QRTRAC, using QRTRAC for hosting, CDN, and SSL. Available as an add-on. | | | | | | Custom |
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Add extra team workspaces to manage multiple brands or clients. | | | | | | Custom |
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Add extra dynamic QR code credits to your plan beyond the included quota. | | | | | | Custom |
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One-time fee per QR code to migrate printed codes from other providers to QRTRAC. Requires your existing codes use a custom domain short URL. $3 one-time per QR code (min 100 QR codes) for Business Plus & Legendary. Included free on Agency and above. | | | $3 one-time/QR · Min 100 QR codes | $3 one-time/QR · Min 100 QR codes | Included free | Included free |
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Create hundreds or thousands of QR codes at once using CSV or Excel file uploads. | | | Up to 50 | Up to 500 | Custom | Custom |
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Set start and end dates for your QR codes to automatically activate or expire content. | | | | | | |
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Download in print-ready formats including SVG, EPS, PDF, PNG, and JPG. | | | | | | |
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Use AI to generate artistic, brand-aligned QR code designs. | | | | | | |
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Codes optimized for readability from any angle (360-degree). | | | | | | |
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Optimized server-side redirects for zero-latency user experience. | | | | | | |
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Global edge network ensures your links load instantly anywhere in the world. | | | | | | |
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Remove 'Powered by QRTRAC' from landing pages and short links for a cleaner look. | | | | | | |
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Automatic SSL encryption for your custom domains. | Supported | Supported | 1 included | 1 included | Custom | Custom |
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Fully branded short links using your custom domain. | Supported | Supported | | | | |
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Customize the text at the end of your links. | | | | | | |
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Monitor scan activity as it happens with live updates. | | | | | | |
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Comprehensive data on scans over time, peak hours, and trends. | | | | | | |
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Deep insights into where your audience is located globally. | | | | | | |
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Precise coordinate-level scan data with user consent. | | | | | | |
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Analyze which hardware and software your customers use. | | | | | | |
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Understand the preferred languages of your visitors. | | | | | | |
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Easy generation of UTM-parameters for marketing attribution. | | | | | | |
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Native sync to push scan events into your GA4 properties. | | | | | | |
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Share results with stakeholders via protected or public links. | | | | | | |
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Summary views of performance by group or campaign. | | | | | | |
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Filter analytics by specific timeframes and comparison periods. | | | | | | |
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View data in the time zone that matches your business operations. | | | | | | |
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Export raw data for offline analysis and custom reporting. | | | | | | |
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Organize links with custom tags for better filtering and reporting. | | | | | Custom | Custom |
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Dedicated exports for granular traffic and referral sources. | | | | | Custom | Custom |
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Add your brand logo to exported PDF and dashboard reports. | | | | | Custom | Custom |
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Role-based permissions (Viewer, Editor, Admin) for team members. | | | | | | |
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Centralized dashboard for team-wide collaboration. | | | | | | |
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Securely move QR codes and campaigns between users or accounts. | | | | | | |
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Create a customizable mobile landing page to host multiple links, social icons, and more. | | | | | | |
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Add contact forms to your QR landing pages to capture user information. | | | | | | |
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Stream videos directly from a branded landing page after a scan. | | | | | | |
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Track which specific QR code or campaign generated each lead form fill. | | | | | | |
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Split traffic between different URLs to test which version performs better. | | | | | | |
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Gate sensitive content with a birthdate verification screen before access. | | | | | | |
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Display content automatically based on the user's browser language or location redirection. | | | | | | |
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We adhere strictly to global data protection and privacy standards. | | | | | | |
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Securely log in using your company credentials (SAML/Okta). | | | | | | |
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Choose where your data is stored (US, EU, etc.) to meet regulatory needs. | | | | | | |
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Priority access to our technical support team and founders. | Standard | Standard | Priority | Priority | Priority | Dedicated |
Ready to create print-perfect QR codes?
SVG, PNG, 300 DPI. Custom domain. Unlimited scans. Free 7-day trial — no card required.