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Join thousands of businesses using QRTRAC for their QR code needs
WCAG, ADA, alt text, contrast, and the one rule that makes QR codes accessible to everyone: always provide an alternative path.
Join thousands of businesses using QRTRAC for their QR code needs
The Core Accessibility Principle for QR Codes
QR codes must never be the only way to access information. Always provide an equivalent alternative: a printed URL, a short text link, a phone number, or visible text content. This single rule covers the vast majority of QR accessibility requirements.
Disability Considerations
Barrier: Cannot locate, align, or scan a QR code without vision
Solutions:
Barrier: Custom QR color combinations may lose contrast for specific types (red-green, blue-yellow)
Solutions:
Barrier: Difficulty holding a phone steady to scan; shaking or tremors cause scan failure
Solutions:
Barrier: May not know what a QR code is or how to scan it; scanning steps are not intuitive
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Barrier: May have older devices without native QR scanning; may be unfamiliar with the interaction
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Barrier: May struggle to see the QR code clearly at standard print sizes
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For digital QR code implementations (websites, PDFs, email).
1.1.1 — Non-text Content
All non-text content has a text alternative.
Applied to QR codes: QR code images must have alt text describing both what it is and what it links to. Example: 'QR code linking to the QRTRAC pricing page at qrtrac.com/pricing'
1.4.3 — Contrast (Minimum)
4.5:1 contrast ratio for normal text.
Applied to QR codes: Applies to any text label or CTA near the QR code, not the QR code modules themselves.
1.4.11 — Non-text Contrast
3:1 contrast ratio for UI components and graphical objects.
Applied to QR codes: The QR code pattern itself must meet 3:1 contrast. Standard black-on-white easily passes. Custom colored codes must be checked.
2.1.1 — Keyboard
All functionality available via keyboard.
Applied to QR codes: If a QR code is the only way to trigger an action on a web page, provide a keyboard-accessible alternative (link, button).
2.4.4 — Link Purpose
Purpose of each link can be determined from context.
Applied to QR codes: Alt text for QR code links should convey the destination, not just 'QR code'. Screen reader users need to understand what activating the link will do.
Use this before deploying any QR code in print or digital.
Answers on ADA compliance, alt text, contrast requirements, and inclusive QR code implementation.
QR codes aren't inherently ADA compliant or non-compliant — compliance depends on how they're implemented. ADA accessibility requires that people with disabilities have equivalent access to the information the QR code provides. This means: providing an alternative access method (URL, phone number, printed text) alongside the QR code; ensuring sufficient color contrast; and providing descriptive alt text for QR codes embedded in digital content.
Alt text for a QR code should describe both what the code is and what it links to. Example: 'QR code — scan to access the restaurant menu at qrtrac.com/menu'. Avoid generic alt text like 'QR code' with no context — screen reader users can't scan the image and need to know what they're missing and how to access the same content another way.
Not directly via standard scanning — but accessible implementations provide equivalent alternatives. The iPhone's VoiceOver can read aloud alt text describing a QR code in a web page. Some apps (Seeing AI, Google Lens with accessibility mode) attempt to read QR code content aloud. Best practice: always provide a text URL or phone number as a fallback for anyone who cannot scan.
WCAG 2.1 Success Criterion 1.4.3 requires a minimum contrast ratio of 4.5:1 for normal text, but QR codes are graphical elements — WCAG 1.4.11 (Non-text Contrast) applies, requiring a minimum 3:1 contrast ratio for UI components and graphical objects. In practice, standard dark-on-light QR codes far exceed this. The risk is custom-colored QR codes with insufficient contrast.
Yes — this is the most important accessibility principle for QR codes. Always include: a plain-text URL, a short URL, or a clear description of how to access the same content without scanning. This serves visually impaired users, users with motor limitations (scanning requires steady hands and camera alignment), and users with older devices that may not scan reliably.
Tactile QR codes are raised-surface or embossed QR codes that can be felt with fingertips. They're most commonly found on physical menus and signage in high-accessibility environments (hospitals, museums, government buildings). The raised pattern doesn't help blind users decode the code (which requires vision), but paired with an NFC chip at the same point, tapping can trigger an audio description — creating a fully tactile-digital interaction.
Transparent pricing with no hidden fees. Choose a flexible QR Code plan that scales with your business needs. Start small with our $5 Kickoff plan and upgrade as you grow.
Scale your organization with white-label solutions, SSO, and custom data residency.
$250 / month
Everything you need to manage multiple brands or clients with full white-label control.
$5,000+ / year
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Everything you need to know about our 6 specialized plans.
| Compare Plans | Kickoff Individuals with limited needs | Startup Freelancers & creators going fully branded | Business Plus Most Popular Growing businesses wanting more power | Legendary Businesses with high-volume usage | Agency Agencies managing multiple clients | Enterprise Plus Large organizations with custom needs |
|---|---|---|---|---|---|---|
| | $5 /month
$60 $49 /year
Save 18% vs monthly
| $15 /month
$180 $100 /year
Save 44% vs monthly
| $49 /month
$588 $400 /year
Save 32% vs monthly
| $99 /month
$1188 $899 /year
Save 24% vs monthly
| $250 /month
$3000 $2500 /year
Save 17% vs monthly
| Custom Custom |
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Total capacity of editable QR codes. This is a total credit limit, not a monthly quota. | Upto 5 | Upto 25 | Upto 250 | Upto 500 | Custom | Custom |
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Total capacity of permanent, hosted codes. This is a total credit limit, not a monthly quota. | Upto 25 | Upto 125 | Upto 1,250 | Upto 2,500 | Custom | Custom |
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Unlimited tracking and scanning for all your QR codes. | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited |
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Unlimited tracking and clicks for all your short links and branded URLs. | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited |
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Use your own brand domain for links and QR codes. | Add-on | Add-on | 1 Included | 1 Included | Custom | Custom |
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Hosted site built outside QRTRAC, using QRTRAC for hosting, CDN, and SSL. Available as an add-on. | Add-on | Add-on | Add-on | Add-on | Add-on | Add-on |
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Individual logins for team members with specific permissions. | 1 | 1 | 3 | Up to 10 | Custom | Custom |
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Isolated environments for multi-client or multi-brand management. | 1 | 1 | 2 | 3 | Custom | Custom |
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Add extra custom domains to your account anytime. | | | | | | Custom |
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Add extra team members to your workspace anytime. | | | | | | Custom |
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Hosted site built outside QRTRAC, using QRTRAC for hosting, CDN, and SSL. Available as an add-on. | | | | | | Custom |
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Add extra team workspaces to manage multiple brands or clients. | | | | | | Custom |
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Add extra dynamic QR code credits to your plan beyond the included quota. | | | | | | Custom |
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One-time fee per QR code to migrate printed codes from other providers to QRTRAC. Requires your existing codes use a custom domain short URL. $3 one-time per QR code (min 100 QR codes) for Business Plus & Legendary. Included free on Agency and above. | | | $3 one-time/QR · Min 100 QR codes | $3 one-time/QR · Min 100 QR codes | Included free | Included free |
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Create hundreds or thousands of QR codes at once using CSV or Excel file uploads. | | | Up to 50 | Up to 500 | Custom | Custom |
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Set start and end dates for your QR codes to automatically activate or expire content. | | | | | | |
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Download in print-ready formats including SVG, EPS, PDF, PNG, and JPG. | | | | | | |
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Use AI to generate artistic, brand-aligned QR code designs. | | | | | | |
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Codes optimized for readability from any angle (360-degree). | | | | | | |
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Optimized server-side redirects for zero-latency user experience. | | | | | | |
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Global edge network ensures your links load instantly anywhere in the world. | | | | | | |
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Remove 'Powered by QRTRAC' from landing pages and short links for a cleaner look. | | | | | | |
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Automatic SSL encryption for your custom domains. | Supported | Supported | 1 included | 1 included | Custom | Custom |
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Fully branded short links using your custom domain. | Supported | Supported | | | | |
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Customize the text at the end of your links. | | | | | | |
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Monitor scan activity as it happens with live updates. | | | | | | |
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Comprehensive data on scans over time, peak hours, and trends. | | | | | | |
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Deep insights into where your audience is located globally. | | | | | | |
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Precise coordinate-level scan data with user consent. | | | | | | |
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Analyze which hardware and software your customers use. | | | | | | |
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Understand the preferred languages of your visitors. | | | | | | |
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Easy generation of UTM-parameters for marketing attribution. | | | | | | |
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Native sync to push scan events into your GA4 properties. | | | | | | |
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Share results with stakeholders via protected or public links. | | | | | | |
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Summary views of performance by group or campaign. | | | | | | |
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Filter analytics by specific timeframes and comparison periods. | | | | | | |
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View data in the time zone that matches your business operations. | | | | | | |
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Export raw data for offline analysis and custom reporting. | | | | | | |
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Organize links with custom tags for better filtering and reporting. | | | | | Custom | Custom |
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Dedicated exports for granular traffic and referral sources. | | | | | Custom | Custom |
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Add your brand logo to exported PDF and dashboard reports. | | | | | Custom | Custom |
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Role-based permissions (Viewer, Editor, Admin) for team members. | | | | | | |
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Centralized dashboard for team-wide collaboration. | | | | | | |
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Securely move QR codes and campaigns between users or accounts. | | | | | | |
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Create a customizable mobile landing page to host multiple links, social icons, and more. | | | | | | |
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Add contact forms to your QR landing pages to capture user information. | | | | | | |
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Stream videos directly from a branded landing page after a scan. | | | | | | |
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Track which specific QR code or campaign generated each lead form fill. | | | | | | |
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Split traffic between different URLs to test which version performs better. | | | | | | |
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Gate sensitive content with a birthdate verification screen before access. | | | | | | |
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Display content automatically based on the user's browser language or location redirection. | | | | | | |
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We adhere strictly to global data protection and privacy standards. | | | | | | |
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Securely log in using your company credentials (SAML/Okta). | | | | | | |
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Choose where your data is stored (US, EU, etc.) to meet regulatory needs. | | | | | | |
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Priority access to our technical support team and founders. | Standard | Standard | Priority | Priority | Priority | Dedicated |
Design for everyone
QRTRAC exports SVG, includes alt text guidance, and gives you the analytics to verify accessibility in the real world.