Marketplace Seller Guide

Amazon Package Inserts: The QR Code Strategy

Master the art of the post-purchase experience. Drive more reviews, build your email list, and provide instant support with TOS-compliant QR code inserts.

Why Every Amazon Seller Needs QR Codes

In the competitive landscape of Amazon FBA, the distance between you and your customer is often too wide. Once a product is sold, you lose the ability to provide direct support or build a long-term relationship. **QR code package inserts** bridge that gap.

TOS Compliance: Scanning the Right Way

Important Note on Compliance

Amazon has strict Terms of Service regarding review solicitation. Never use QR codes to offer incentives (money, free products, discounts) in exchange for specific ratings. Instead, focus on **product registration, warranty activation, and customer support**.

Top Amazon Use Cases

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Digital Warranty Registration

Allow customers to register their purchase in seconds. This provides value to the user while helping you build a first-party customer database.

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Instructional Video Guides

Reduce returns by linking to assembly videos or 'How-To' guides that ensure the customer has a great first experience.

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VIP Customer Support

Direct frustrated customers to a WhatsApp chat or support portal *before* they leave a negative review on Amazon.

Design Best Practices for Inserts

  • A Clear Call-to-Action: Don't just place a code. Label it: "Scan to Activate Your Lifetime Warranty."
  • Contrast is Key: Use dark colors for the code and light colors for the background to ensure reliability.
  • Minimum Size: Keep your QR codes at least 2cm x 2cm to avoid scanning failures on matte paper.
  • Use Dynamic Codes: With QRTRAC, you can update the destination URL even after 10,000 units have shipped.

Perfectly Formatted for Print

Vector Export

High-resolution SVG and PDF formats for offset or digital printing without pixelation.

.SVG

Bulk Generation

Create thousands of unique codes for different SKUs or marketplaces in one batch.

CSV → QR

Scale Your Amazon Brand

Get the professional tools you need to build customer loyalty post-purchase.