A practical comparison of leading URL shorteners—features, pricing, and branded custom domains. See why QRTRAC’s short links deliver more value at a fair price.
According to Bitly’s August 2025 update, inactive goo.gl links are being deactivated, while active links continue to work; Google hasn’t supported new goo.gl link creation since 2019. If you still rely on goo.gl, it’s time to migrate to a modern shortener with analytics, reliability, and branded domains.
Branded domains, analytics, and pricing at a glance.
| Provider | Branded Custom Domain | Analytics | Notable Features | Indicative Pricing |
|---|---|---|---|---|
| QRTRAC | Included on Business+ tiers | Yes — real-time, with QR integrations | White-label links, high-speed redirects, bulk, teams | Fair pricing; branding included on growth plans |
| Bitly | Available on paid tiers | Yes — robust | Enterprise integrations, link-in-bio, QR support | Paid; custom domain on higher plans [ref] |
| TinyURL | Paid | Basic → Advanced (paid) | Simple UI, branded links on paid | Free; Pro from ~$9.99/mo (branding on paid) |
| Short.io | Paid tiers | Advanced | Geo/device targeting, retargeting | Free tier; paid from ~$5/mo |
| T.LY | Paid tiers | Detailed | Very short links, smart routing | Trial; paid from ~$5–$20+/mo |
| is.gd | No | No/Minimal | Ultra-simple, free | Free |
| Polr (self-hosted) | Yes (self-managed) | Depends on setup | Open-source, full control | Free software; hosting costs apply |
| Ow.ly (Hootsuite) | With Hootsuite plans | Real-time | Social scheduling + short links | Bundled with Hootsuite (paid) |
Links on your own domain build trust, improve click-through rates, and keep your brand front-and-center everywhere you share.
goo.gl and generic links Start creating branded, trackable short links with QRTRAC in minutes.