Introduction
Print and out-of-home (OOH) advertising can be expensive to update. With dynamic QR codes, you can shorten copy, push detailed information behind the QR code, and update destinations without reprinting. Save money and increase flexibility in your print campaigns.
Key Benefit: Brands using dynamic QR codes in print save 67% on reprint costs and see 42% more space for product information and visuals.
See Redemption in Action
Watch how the redemption experience works seamlessly with automatic store tracking
Shorten Copy, Maximize Impact
QR codes allow you to reduce text on print materials, giving you more space for compelling visuals and key messaging. Push detailed information, terms, and conditions behind the QR code.
Before QR Codes
- • Long discount codes take space
- • Terms and conditions clutter design
- • Limited room for visuals
- • Hard to update information
With QR Codes
- • Compact QR code saves space
- • Details accessible via scan
- • More room for product images
- • Update content anytime
Dynamic QR Codes: Update Without Reprinting
Dynamic QR codes allow you to change the destination URL without reprinting your media. Update offers, change landing pages, or redirect to new campaigns—all from your dashboard.
Benefits of Dynamic QR Codes
No Reprint Costs
Update your offer or landing page without printing new materials. Save thousands on reprint costs.
Real-Time Updates
Change destinations instantly. Perfect for time-sensitive campaigns or inventory management.
A/B Testing
Test different landing pages or offers using the same printed QR code. Optimize performance without reprinting.
Campaign Extension
Extend campaigns beyond original expiration by updating the QR code destination. Maximize ROI on print investments.
Use Cases for Print & OOH
Billboards & Large Format
Place QR codes on billboards and large-format prints. Update campaigns without expensive reprints, and track performance by location.
- High visibility, high impact
- Update campaigns remotely
- Track performance by location
Magazines & Newspapers
Include QR codes in print advertisements. Save space for compelling copy and visuals while pushing detailed information behind the QR.
- More space for visuals
- Track print campaign performance
- Update offers post-publication
Flyers & Brochures
Create compact flyers with QR codes. Push detailed product information, terms, and multiple offers behind a single QR code.
- Reduce printing costs
- Update offers without reprinting
- Track distribution effectiveness
Transit Advertising
Place QR codes on buses, trains, and transit stations. Update campaigns for different routes or time periods without reprinting.
- High exposure to commuters
- Route-specific campaigns
- Track performance by route
Best Practices
QR Code Size & Placement
- • Minimum size: 2cm x 2cm for easy scanning
- • Place in prominent, accessible locations
- • Ensure good contrast with background
- • Test scanability before printing
Design Considerations
- • Use branded QR codes with logos
- • Include clear call-to-action text
- • Maintain sufficient quiet zone around QR
- • Ensure high print quality
Campaign Management
- • Use dynamic QR codes for flexibility
- • Track performance by print location
- • Update offers based on performance
- • Monitor scan rates and optimize
Ready to Maximize Your Print Campaigns?
Start using dynamic QR codes in print and OOH advertising. Update campaigns without reprinting and track performance in real-time.