Introduction
Events and pop-ups require special coupon strategies to create urgency, manage demand, and capture leads. With limited-time coupons, scan caps, and expiration redirects, you can control redemption flow and build anticipation for future events.
Key Benefit: Events using QR coupon codes with scan caps see 73% higher engagement rates and 56% more waitlist signups compared to unlimited offers.
See Redemption in Action
Watch how the redemption experience works seamlessly with automatic store tracking
Limited-Time Coupons
Create urgency with time-limited coupon QR codes. Set expiration dates that align with your event schedule, driving immediate action from attendees.
Event Duration
- • Set expiration to match event end time
- • Create urgency for same-day redemptions
- • Prevent post-event coupon usage
- • Drive immediate purchases
Extended Offers
- • Extend validity for post-event sales
- • Allow online redemption after event
- • Capture additional conversions
- • Maintain customer engagement
Scan Caps & Redemption Limits
Control demand and manage inventory with scan caps. Set total redemption limits to ensure you don't oversell, or use per-user limits to ensure fair distribution.
Types of Redemption Limits
Total Redemption Limit
Set a maximum number of total redemptions for the entire campaign. Once the limit is reached, the coupon becomes unavailable.
- • Perfect for limited inventory items
- • Control campaign costs
- • Create scarcity and urgency
- • Prevent overselling
Per-User Redemption Limit
Limit redemptions to one per device. Each customer can only redeem the coupon once, ensuring fair distribution.
- • Based on device identification
- • Prevents multiple redemptions
- • Ensures fair distribution
- • Reduces fraud risk
Expiration Redirects
When coupons expire or reach scan caps, automatically redirect customers to your next event registration page or waitlist. Never lose a potential customer.
Next Event Registration
Redirect expired coupons to your next event registration page. Capture leads and build anticipation for future events.
- Capture leads for future events
- Build event anticipation
- Maintain customer engagement
Waitlist Signup
Redirect to a waitlist when scan caps are reached. Capture customer interest and notify them when more spots become available.
- Capture high-intent leads
- Manage demand effectively
- Build anticipation
Use Cases for Events & Pop-ups
Trade Shows & Conferences
Offer limited-time discounts to booth visitors. Use scan caps to manage inventory and redirect to post-event offers or next year's registration.
Pop-up Shops
Create urgency for temporary locations. Set expiration dates matching pop-up duration and redirect to online store or next location.
Product Launches
Launch new products with exclusive event-only discounts. Use scan caps for limited edition items and redirect to general availability.
Seasonal Events
Promote seasonal sales with time-limited offers. Redirect expired coupons to next season's waitlist or general promotions.
Best Practices
Timing Strategy
- • Set expiration times that create urgency
- • Align with event schedule
- • Consider time zones for online events
- • Test different expiration windows
Scan Cap Management
- • Set caps based on inventory levels
- • Monitor redemption rates in real-time
- • Adjust caps if needed during event
- • Communicate limits clearly to attendees
Redirect Optimization
- • Create compelling landing pages
- • Make registration/waitlist easy
- • Follow up with email campaigns
- • Track conversion from redirects
Ready to Create Event Urgency?
Start using limited-time QR codes with scan caps and expiration redirects. Manage demand and capture leads for future events.